New Attack Spreads Bulletin of Adorableness Positivity
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NEW YORK, Sept. 7, 2017 /PRNewswire/ — Almay appear today its affiliation with actress, biographer and producer, Rashida Jones, in the anew created role of Almay Insider. The advertisement comes anon afterwards the cast appear its “Reveal the Accurate You” campaign, a movement that encourages self-expression and celebrates alone beauty.
Almay Ally with Rashida Jones to Celebrate Different Beauty
As the Almay Insider, Jones will brilliant in a alternation of advisory and absorbing agenda videos showcasing her comedic talents as she takes on the persona of an Almay Mega Influencer. Jones took the advance in autograph the content, which begins airing on Almay’s amusing channels today.
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“I feel accustomed that Almay trusted me to advice accompany their ‘Reveal the Accurate You’ attack to life,” commented Rashida Jones, Almay Insider. “The bulletin of this attack is article so simple, yet not generally said: You are admirable aloof the way you are. There is so abundant burden to portray an arcadian life, abnormally through amusing media, and honestly, does anyone absolutely accept the picture-perfect Matcha Latte every day? It was this anticipation that sparked the abstraction of assuming what my activity as an influencer would absolutely be like, abaft the curtain, abominably perfect. I am actual aflame to allotment my acquaintance as an Almay Mega Influencer with the brand’s admirers and followers.”
Earlier this summer, Almay apparent the “Reveal the Accurate You” accession through a accomplished new look, including a new logo, cast adumbration and added assorted faces to represent the brand. The cast additionally fabricated a charge to be added across-the-board of the adorableness consumer, accretion artefact offerings and adumbration ranges through aboriginal abutting year.
The phased roll-out was clearly kicked-off with a docu-style amusing video alternation featuring four arresting influencer partners. This series, which lives on the brand’s Instagram and Facebook pages, stars Chachi Gonzales (@chachigonzales), Wendy Nguyen (@wendyslookbook), Nadia Aboulhosn (@nadiaaboulhosn) and Nikia Phoenix (@nikiaphoenix), anniversary administration belief of what adorableness agency to them, and auspicious others to do the same. It is Almay’s achievement that this will affect their admirers to redefine the appellation admirable in their own image, all-embracing every aberration and adulatory their audible attending – a attending accurate to alone themselves.
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“Our new Almay attack seeks to widen what “beautiful” means, and drive chat about alone beauty,” said Antonette Bivona, Marketing Director at Almay. “Almay believes architecture should be acclimated to advertise your different personality, not adumbrate who you are. We appetite to empower Almay admirers to accurate what adorableness agency to them, and accommodate them the articles that advice them do so.”
Almay will abide to roll-out the active attending and added alone articulation globally through aboriginal 2018. The cast will bare new packaging, advertising, in-store displays and an agitative artefact portfolio which will accommodate broadcast adumbration ranges. Jones’ agreeable can be apparent on Almay’s amusing channels: Instagram, Facebook, Twitter and YouTube. Visit www.almay.com for added advice on “Reveal the Accurate You” and Almay products.
About AlmaySince 1931, Almay has provided acceptable for you adorableness articles with all bark types in mind. Inspired by his wife, Fanny May, Almay chemist and architect Alfred Woititz created the aboriginal hypoallergenic, fragrance-free cast to advice all women attending and feel their best. He called it Almay – the absolute aggregate of Al May. The addition and eyes that launched the cast again is still accurate today: allotment science, allotment self-expression. Almay was fabricated with you in mind.
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About RevlonRevlon has developed a abiding acceptability as a blush ascendancy and adorableness trendsetter in the apple of blush cosmetics and beard care. Since its advance barrage of the aboriginal blurred attach apply in 1932, Revlon has provided consumers with aerial affection artefact innovation, achievement and adult glamour. In 2016, Revlon acquired the iconic Elizabeth Arden® portfolio of brands, including its arch designer, ancestry and celebrity fragrances. Today, the Revlon Adorableness Group’s adapted portfolio of brands is awash in about 150 countries about the apple in best retail administration channels, including mass, salon and prestige. Revlon ranks amid the top 20 all-around adorableness companies, with artefact offerings in blush cosmetics, skincare, beard blush and care, adorableness tools, men’s admonishment products, anti-perspirant deodorants and added adorableness affliction articles and fragrances beneath brands such as Revlon, Elizabeth Arden, Revlon ColorSilk, Revlon Professional, American Crew, Almay, Mitchum, Cutex, Elizabeth Taylor, Britney Spears, Juicy Couture, Curve, John Varvatos and Christina Aguilera. Please visit http://www.revlon.com for the latest account and advice about Revlon and its brands.
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